Between big bold typography, vibrant colours and custom illustration, 2018 is turning out to be a fun year for web design. So, let’s take a closer look at some of the most important web design trends in 2018.

Custom Illustrations & Videos

More companies are hiring experienced artists to create custom illustrations for their websites. Custom illustrations are used to reinforce your company’s brand image and they are versatile, playful, friendly, and a great way to add personality to your website. Your website visitors want to understand what your company is all about, and a custom illustration can help them do just that.

It is not surprising that Video consumption has been steadily rising since 2015. Users’ preferred choice of content seems to be the video form. When you’re trying to convey complex information in a visual format, a static image often is not just not enough. Shoppers are 85% more likely to purchase a product after watching its demo – Video is a must in 2018.

Have you noticed that almost everyone has a smart phone? And they are all using their smart phones for search, online shopping and all their social media needs. In fact, the number of users of desktops is dropping day by day. Is your website ready for these mobile users?

Mobile optimisation is about giving every user the best experience on your website, regardless of the device they are using. It means customising your design so that every visitor sees the best version of your business.

While a large number of small businesses do have an online presence, most of them are not prepared for the recent surge in mobile use. A report released by BaseKitin 2017 has shown that a surprising 91% of small business websites are not optimised for mobile use.

If you don’t have a website optimised for Mobile, get one NOW! For any business, it is of upmost importance not to ignore mobile site users. Mobile devices are becoming increasingly popular as a way for visitors to find your website, and these users are more interested in buying your products from their phones than the average desktop user.

The increase of mobile search has led to some changes in SEO, but none more considerable than the area of local search. Due to mobile usage overtaking desktop and more than one-third of mobile searches local related, it’s not surprising local SEO has become an important part of an SEO’s overall strategy .