6 Cutting-Edge Web Design Trends for 2018

More companies are hiring experienced artists to create custom illustrations for their websites. Custom illustrations are used to reinforce your company’s brand image and they are versatile, playful, friendly, and a great way to add personality to your website. Your website visitors want to understand what your company is all about, and a custom illustration can help them do just that.

It is not surprising that Video consumption has been steadily rising since 2015. Users’ preferred choice of content seems to be the video form. When you’re trying to convey complex information in a visual format, a static image often is not just not enough. Shoppers are 85% more likely to purchase a product after watching its demo – Video is a must in 2018.

Another web design trend in 2018 is big bold typography. We are seeing a lot of dramatic typography in headers, hero images and oddly spaced letters. Bold font styles help your visitors focus on your content and can capture their attention with a single glance.

Minimalistic page layouts provide a clutter-free, aesthetically pleasing, easy to read experience for your visitors.  Use images with a plain background that focus on a particular detail. This will draw your visitors’ attention to a specific item. This has been heavily used in e-commerce industry. Simple website design also means a faster load time, which leads to a higher ranking in search engines.

Digital design elements are given a new life by giving them depth and dimension using shadows to create extra depth. Providing extra depth and a 3D look to specific elements on your site makes them stand out, as if you could reach out and pick them up. Get the balance right and you can have a stunning website that also encourages people to take action.

As Google moves to Mobile first search, your website needs have a responsive web design. Responsive design is about giving every user the best experience on your website, regardless of the device they are using.  It means customising your design so that every visitor sees the best version of your business.

Be prepared to see vibrant websites with dramatic colours this year. Being bold and brave with strong colour backgrounds can help you be more memorable and stand out. However, only use dramatic colours as long as it reflects your brand’s identity and appeals to your target audience.