Mobile optimisation is about giving every user the best experience on your website, regardless of the device they are using. It means customising your design so that every visitor sees the best version of your business.
While a large number of small businesses do have an online presence, most of them are not prepared for the recent surge in mobile use. A report released by BaseKitin 2017 has shown that a surprising 91% of small business websites are not optimised for mobile use.
If you don’t have a website optimised for Mobile, get one NOW! For any business, it is of upmost importance not to ignore mobile site users. Mobile devices are becoming increasingly popular as a way for visitors to find your website, and these users are more interested in buying your products from their phones than the average desktop user.
Here are Some Benefits of Mobile Optimisation:
Page load speed – Time is of the essence for customers. A normal website that isn’t mobile optimised will render very slowly on your mobile device or, it may not load at all. A mobile-ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. Studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.
Here are a few things to consider when optimising your page speed:
- Optimise images – Large images can slow down a site
- Minify code -Removing all unnecessary characters from source code without changing its functionality
- Reduce redirects – Having too many redirects can cause the site to have to reload and slows down the experience.
User friendliness — Make your website easy for customers. If the user can’t easily browse and read the content on your website from their mobile device, they will leave your website. More than 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page (which means they also abandon their cart!).
If you are a small business, mobile friendly platforms should be a priority for you as 67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Google Research). A mobile friendly small business website will provide some consumers with just the information they need to choose you over your competition. Businesses should be listening to consumers as there is a clear demand for mobile friendly websites.
Shopping on mobile devices is on the rise. Having a mobile friendly website that is also attractive and user friendly will increase likelihood of making sales online.
Social media benefits – Social media benefits – There are clear social media benefits of responsive web design, including improved engagement and sharing. Research shows that mobile users are:
- Almost twice as likely to share content on their social network than desktop users
- Three times more likely to share content on Pinterest
- 66% more likely to retweet on Twitter
- 39% more engaged in Facebook fan page posts