Between big bold typography, vibrant colours and custom illustration, 2018 is turning out to be a fun year for web design. So, let’s take a closer look at some of the most important web design trends in 2018.

Custom Illustrations & Videos

More companies are hiring experienced artists to create custom illustrations for their websites. Custom illustrations are used to reinforce your company’s brand image and they are versatile, playful, friendly, and a great way to add personality to your website. Your website visitors want to understand what your company is all about, and a custom illustration can help them do just that.

It is not surprising that Video consumption has been steadily rising since 2015. Users’ preferred choice of content seems to be the video form. When you’re trying to convey complex information in a visual format, a static image often is not just not enough. Shoppers are 85% more likely to purchase a product after watching its demo – Video is a must in 2018.

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